Stories With Purpose – it’s not just our company name, it’s the driving force behind every decision we make, every creative project we embark upon, and every client we partner with.

You’ve likely already been told that you need to utilize video for your business. I mean, that’s why you’re here, right? Have you dabbled with video in the past to little or no avail or maybe you currently have a video marketing strategy that just isn’t performing to its full potential? Take a brief moment and ask yourself, or your team, any one of these basic questions to help define the purpose of your video campaign:

• Why am I making this?

• Who is the target audience?

• Where and when will it be distributed?

• How can I make it stand out?

You’d be surprised how often these simple questions get overlooked when people are eager to just get the process moving forward. Often, they are trying replicate another video they’ve seen or do what their closest competitors are doing.

We all know that video helps to drive marketing success. It’s how we consume entertainment, education, news, and much more. But it’s not a one-size fits all approach. What works for one company may not work for another. It’s time for you to move beyond the idea that your marketing needs fit into the same small box as your competitors.

Your company is unique and it deserves a unique and thoughtful approach to video. Whether you have an entire marketing team or you are currently locked in the “wearing of too many hats” category, we can help. Let’s chat.