Being Top Of Mind Is Not Enough
As I was getting ready to leave for work, I made my son some cereal for breakfast. He says to me, as he’s stirring his spoon around in his bowl, “Dad, look, it’s the number 9 in my cereal.”. A piece of his cereal was in the shape of a 9. Why was this significant? Well, he’s in kindergarten and during this crucial developmental period, they are recognizing numbers and letters. This is what was on his mind when he first got up. As I was driving into work, I decided to turn off the podcast and music and let that thought marinade.
What Is On The Mind Of Your Customers?
Immediately I started thinking about how marketing and being top of mind to your customers or potential customers is so crucial. This is one of the main goals for marketing, yet a lot of businesses struggle to do it, or do it well. It would be vain to think your potential customers are only thinking about the problem you solve with all of the other things demanding their time and attention. However, when you are top of mind, what exactly do your potential customers think of? How does your product or service make them feel?
It’s Not Just Being Top Of Mind
Think about this. If you had your customers' attention right now, what would you say or do? How would you make them feel? Most of us don’t think about each interaction being so important to being the guide to our customers journey to becoming a hero in their own story. When your customers or potential customers are thinking about you or the problems you solve, it is critical that they see you as not only a solution to their problem, but someone they want to make time for because of the value you bring them and the experience it creates. How do you communicate something that can not only have a powerful effect on one customer but several? Or even a potential customer? And how do you do it consistently?
Video Is The Most Effective Way To Communicate A Message To A Potential Customer
It’s great to be top of mind when it comes to the problem you solve for your customers or potential customers. But it’s not enough to be top of mind. It’s how they feel and what they think of when your brand comes to mind. This is why video is the most powerful way to not only communicate a message to dozens of people, but to communicate a feeling that leaves a lasting impression. It’s one thing to be able to solve a problem for a potential customer, it’s entirely a different thing to solve it in a way that leaves a powerful message and first impression. Taking the time to plan what you want to say and how best to say it might be the difference of landing that new client or not. If you’re looking to make this type of impact for new customers, book a discovery call and we can help create the right message with the right video so you can win over new customers.
