Repurposing Videos to Boost Your Marketing Strategy
Video content is one of the most powerful forms of communication today. Whether you’re a marketer, a content creator, or a business owner, you know that video is a key element of your strategy. But did you know that repurposing your video content can help you reach new audiences and fuel your channel diversification?
Repurposing video content means taking a single video and turning it into multiple pieces of content for different platforms. For example, you might take a video you created for YouTube and turn it into a series of short clips for Instagram, or use it as the basis for a blog post or a podcast episode.
Benefits of Repurposing Video
There are many benefits to repurposing your video content. For one, it allows you to reach new audiences who may not have seen your original video. Different platforms have different audiences, so by repurposing your content, you can reach a wider range of people. Additionally, repurposing your videos can help you save time and resources. Instead of creating entirely new concepts from scratch, you can use what you already have and adapt it for different platforms.
Another benefit of repurposing video content is that it can help you improve your search engine optimization (SEO). By creating more pieces of content that link back to your original video, you can improve your search engine rankings and drive more traffic to your website.
How to Repurpose Your Videos
There are several ways to repurpose your video content and here are a few of our favorites to get more mileage out of your video marketing efforts:
Create short clips for social media: Take short clips from your longer video and use them as teasers on social media platforms like Instagram, Twitter, and Facebook. This can help drive more traffic to your original video and attract new followers.
Turn it into a blog post: If you've created a video that covers a specific topic in-depth, consider turning it into a blog post. This can help you attract readers who prefer reading content instead of watching videos.
Make a podcast episode: If you have a video that features an interview or discussion, consider turning it into a podcast episode. You can extract the audio from your video and turn it into a standalone episode for your podcast.
Use it in an email campaign: Embed your video in an email campaign to promote your product or service. This can be a great way to engage your email subscribers and drive more traffic to your website.
Create a webinar: If you've created a video that covers a specific topic in-depth, consider turning it into a webinar. This can be a great way to generate leads and provide value to your audience.
Use it in a presentation: If you have a video that explains a product or service, consider using it in a presentation or sales pitch. This can help you communicate your message more effectively and engage your audience.
Overall, repurposing video content is a smart way to make the most of your video marketing efforts. By creating multiple pieces of content from a single video, you can reach new audiences, save time and resources, improve your SEO, and get more value out of your video marketing efforts. So next time you create a video, think about how you can repurpose it for other platforms and channels.
